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Celebrity influencers paid up to £1m to advertise deodorant on Instagram
The #ad posts on your feed may look relaxed, personal and spontaneous but behind many of them is a carefully planned campaign, a detailed contract and, in some cases, a seven-figure fee. For Charlie B
BBC Business — 15 July 2026
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The #ad posts on your feed may look relaxed, personal and spontaneous but behind many of them is a carefully planned campaign, a detailed contract and
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